Discounts are NOT the answer!
Ever notice how your inbox gets flooded with "50% OFF" and "LIMITED TIME SALE" emails?
It's like watching the same boring movie over and over again.
And just like that terrible sequel nobody asked for, these discount-heavy emails are doing more harm than good.
Here's the thing about constantly throwing discounts at people - it's like that friend who only calls when they need something.
You know the one.
They disappear for months, then suddenly your phone rings because they need help moving furniture.
After a while, you stop picking up their calls altogether.
That's exactly what happens when businesses rely on discounts as their go-to email strategy.
People start to see your name in their inbox and think, "Oh great, another sales pitch."
Delete. Unsubscribe. Goodbye forever.
But here's where it gets really messy…
Once you train people to expect discounts, they'll never pay full price again.
They'll sit there waiting for the next sale like vultures circling roadkill.
Your beautiful, fairly-priced product suddenly looks overpriced because you conditioned them to expect everything half off.
The real magic happens when you flip the script entirely.
Instead of screaming about discounts, you whisper secrets.
Instead of begging people to buy, you make them curious about what you're hiding.
People don't want to feel sold to - they want to feel like they're discovering something special.
Curiosity is like catnip for humans.
When someone wonders "What's behind that door?" they can't help but peek.
That's the power of intrigue over discounts every single time.
So instead of boring people with endless sales pitches, start crafting emails that create genuine curiosity that makes people actually want to click and discover more.
Try it out, you’ll be glad you did!
Until next time,
Chad "Curiosity Driver" Baulch